Wednesday 25 March 2015

Salesian communicators

Salesian communicators and church communicators in general should be like the BJP. The BJP knows what it wants. Do we know what we want? It is not enough to be masters of the instruments of communication. Technologists can be hired, and so can studios and things. We need to be people who are passionate, for Jesus, for the Salesian mission. Our preparation and qualification should match: we need not be experts in the instruments of communication; we need to be experts in theology, in Salesianity, in education. I always remember here Luca Cifoni: a philosophy person who became a journalist. The newspapers do not look for people with great degrees in journalism; they look for people with something to say, with some preparation also in journalism perhaps. 

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